It’s not Diwali or any other festive season, but Amazon is still bullish about attracting a large number of customers across just 36 hours during its Prime Day sale that is kicking off on July 16 in India and a bunch of other countries. This will be the second time that Amazon Prime Day sale is headed to India, an event that will also be hosted in 16 other markets. “This year, we are launching more than 200 brands,” says Akshay Sahi, Director and Head of Prime, Amazon India. “We’ve also spread the universe a little bit as well. We have some of the top brands launching products during this Prime Day. Also, for the first time, we have decided to not make it limited only to big brands – we actually found a lot of regional sellers who are also fairly large and want to get a national presence in terms of launching their new products.”
Amazon India is bringing products from local sellers such as Satya Paul and The Chennai Silks to expand its reach. Similarly, the company is enabling startups to use Prime Day as a platform by offering their products through the available Amazon Launchpad platform. “This year’s Prime Day is spread across top brands, across sellers, and across startups,” Sahi tells Gadgets 360.